Dell unveils gaming laptop for ‘price-conscious’ players – USA TODAY
Personal computer makers are seeking to cash in on the surging gaming market.
On Tuesday, ahead of the start of the Consumer Electronics Show in Las Vegas, Dell announced a new Inspiron gaming laptopÂ targeting “price-conscious” video game players.
The laptop boasts a 15-inch screen, seventh generation Intel quad core processor and GeForce GTX graphics processors from Nvidia. It weighs just under 6 pounds, supports 1080p display resolutions, and will start at $799.
The new laptop addresses a request Dell received from many customers about creating an affordable line of high-end gaming PCs. “Gamers are looking for a product that will enable them to play their favorite games in the settings they want to … but at a price point reaching a larger audience,” said Bryan de Zayas, Director of Dell Gaming.
The notebook will be available January 5. It has been built to allow players to more easily expand the capabilities of the device, such as add memory. The laptop also boasts oversized dual cooling fans and heat exchangers so gamers can play for long periods without worrying about the device overheating.
Dell is not the only PC maker introducing a line of laptops targeting video game players. Lenovo unveiled its line of Legion laptops starting at $900 when they launch in February. Meanwhile, last September, accessory maker Logitech launched its G Prodigy lineup featuring mice, a keyboard and headset at mid-range prices.
While the overall PC market is weak, the arrivals of virtual reality and eSports (competitive video gaming) have strengthened the PC gaming space. SuperData Research says nearly $36 billion was spent on PC gaming last year, with an additional $2.7 billion spent on VR and nearly $1 billion on eSports.
“The scope and scale of gaming is absolutely enormous,” said de Zayas. “We’re seeing this in the (PC) market as well.”
Dell also announced it will partner with ELEAGUE, a professional eSports league operated by Turner and WME | IMG. Matches hosted through ELEAGUE air on Turner’s TBS cable channel. Dell will serve as an official partner and exclusive PC hardware provider.
Alienware, the premium gaming PC hardware company acquired by Dell in 2006, will update its lineup of desktops and laptops with fresh Intel and Nvidia technology, having already added support for VR and 4K resolutions.
The PC maker — which celebrated its 20th anniversary last year — sees plenty of potentialÂ with the rise of VR and eSports. “It’s presenting a bunch of opportunities that are new to the gaming market,” said Frank Azor, vice president and general manager of Alienware and Dell XPS.
Follow Brett Molina on Twitter: @brettmolina23.
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