NVIDIA GeForce Has Moved From Graphics Card To Gaming Platform – Forbes

NVIDIA Founder, President and CEO Jen-Hsun Huang delivers a keynote address at CES 2017 (Photo by Ethan Miller/Getty Images)

NVIDIA is coming off the best year in the company’s history thanks to the growth of AI and NVIDIA’s position in that market. However, if you look at NVIDIA’s latest earnings, over 60% of their revenue still comes from gaming. NVIDIA’s gaming division had a fantastic quarter with 67% growth which I attribute a lot to the transformation of GeForce from a graphics chip to a full-blown gaming platform, competing directly with consoles, handhelds and mobile.

The GeForce platform, combines hardware, software and services and NVIDIA designed it to enable the best PC gaming experience, everywhere.  With the Game Developer’s Conference looming large next week it’s a good time to take a closer look at the three pillars of this gaming platform.

GeForce Hardware

When it comes to hardware, I’ve never seen NVIDIA’s GeForce line this competitive. Last year, they introduced the GeForce GTX 10 series and have launched GPUs that range from $100 to $1,200 all using the same Pascal GPU architecture. I’ll admit, I was skeptical early-on that NVIDIA could address all these segments including AI and pro graphics with the same architecture, but they pulled it off. These new GPUs included the GTX 1050, GTX 1060, GTX 1070, GTX 1080 and GTX Titan X and were designed to enable the best gaming experiences for all gamers and all budgets.

NVIDIA GTX 1080 (Credit: Anshel Sag)

NVIDIA GTX 1080 (Credit: Anshel Sag)

While it may have been pushed faster than desired by competition, what’s great about the GTX 10 series is that it brings down the cost of VR to the GTX 1060 level from the GTX 970 level, a full $100 lower than it used to be. What’s even more interesting is that NVIDIA has effectively discontinued creating separate GPUs for gaming laptops and now utilizes desktop GPUs for gaming. This has translated to significantly higher performance gaming laptops, effectively one of the fastest growing gaming platform

NVIDIA is also innovating in display technologies by continuing to accelerate their G-SYNC technology to support better display features. G-SYNC is designed to enable the GPU to connect directly to the display and allow the refresh rate of the display to sync with the framerate of the GPU, reducing tearing and improving gaming smoothness. The new features that come along with the newer versions of G-SYNC include HDR and high frame rates, as high as 240 Hz which makes them very gaming-friendly.

NVIDIA pioneered G-SYNC technology to improve the gaming experience and has helped elevate the GeForce brand to be synonymous with high quality gaming. NVIDIA also launched a brand-new version of their SHIELD TV at CES which allows you to stream your games from your PC as well as play back 4K content like Netflix to your 4K TV and Android games. It also adds capabilities like Google Home and other smart home capabilities which gives the SHIELD brand that lies within GeForce more flexibility.

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