THE NINTENDO Switch has powered past rivals XBox One and PS4 to become kind of internet 2016.
Huge numbers of fans searching for Nintendo products such as the Switch, Pokemon Go and the Nintendo Classic Mini NES has meant the Japanese company has dominated the internet this year.
By the end of the year, internet searches for Nintendo were more than Xbox One and PS4 combined according to research carried out by SimilarWeb.
The company told website Gamesbeat: “The growth in Nintendo’s search traffic over 2016 is so big that when comparing its search traffic in November 2016 to January 2016, its multiplied its search traffic by [a factor of] 60.
“In January 2016, we were able to identify a total of 39 keywords generating traffic for the brand.”
Earlier this month, the brand new Nintendo Switch made its television debut on The Tonight Show in America.
Host Jimmy Fallon as joined by the firm’s American president Reggie Fils-Aime to play the Switch’s most anticipated game, The Legend of Zelda: Breath of the Wild.
The games console is due to be released in March,
Fils-Aime demonstrated the Switch’s big selling point and inspiration for its name – its ability to be both a console that can be played at home on the big screen and on handheld on the go.
You simply slide the console, which is basically a six-inch tablet, out from its dock and it will transition into handheld mode.
Attach controllers onto the sides and you can continue where you left off.
You can even play two-player games on the go, by detaching the controllers and using one each whilst deploying the console’s handy kickstand.
Games will be stored on cartridges, like the classic Nintendo NES and SNES.
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