But the story of how and why it got made is just as heart warming.
Here’s a clue: Microsoft had nothing to do with it, reports Adweek’s Robert Klara.
The video tells the story of a how a teenager, whose dad died when he was 6, found his father’s ghost inside an old Xbox.
Before we reveal any spoilers, we suggest you watch the video.
This commercial is 00WARTHERAPY00’s story, although the young man featured is not 00WARTHERAPY00. He’s an actor named Zac Pullam.
Still, the comment was so touching that it went viral on its own, with over 4,0o0 “likes” and 500 replies, surprising 00WARTHERAPY00. After the outpouring, 00WARTHERAPY00 replied to everyone:
“Thank you kindly for all your support. Honestly, I never expected it. Believe me or not, when I wrote that comment, it was just that – a comment, as simple and relaxed as any comment I write. I never really expect it to touch so many, let alone so deeply.”
And the comment was so beautifully worded that the voiceover in Wikstrom’s Xbox ad was the actor reading the comment verbatim.
00WARTHERAPY00 remains anonymous, though he leave a comment thanking Wikstrom for telling his story, Wikstrom tells Business Insider. ” And “one of the original Game Designers for Rallisports Challenge contacted me,” Wikstrom says. (That’s the game featured in the video.)
Some teams in Microsoft’s Xbox division also took notice of the video, at least enough to post their own comment about it and tweet about it. (Wikstrom is hopeful this success will lead to more work, if not from Microsoft then elsewhere.)
But there’s an epitaph to the story. (Spoiler alert, if you haven’t watched the video do that now …)
A short time after posting his original comment, 00WARTHERAPY00 posted another one: “Sadly, today I raced my father for the last time. The console, after over a decade, finally succumbed of old age.”
And then he announced some happy news: he had been accepted into a university to study videogame art/graphic design.
00WARTHERAPY00 could not be reached for comment.